Marketers are reacting to privacy laws and Big Tech policy changes with quizzes and other events to collect their own customer info and build detailed profiles (Suzanne Vranica/Wall Street Journal)

Suzanne Vranica / Wall Street Journal:Marketers are reacting to privacy laws and Big Tech policy changes with quizzes and other events to collect their own customer info and build detailed profiles  —  Marketers are staging sweepstakes, quizzes and events to gather people's personal information and build detailed profiles

Marketers are reacting to privacy laws and Big Tech policy changes with quizzes and other events to collect their own customer info and build detailed profiles (Suzanne Vranica/Wall Street Journal)

Suzanne Vranica / Wall Street Journal:
Marketers are reacting to privacy laws and Big Tech policy changes with quizzes and other events to collect their own customer info and build detailed profiles  —  Marketers are staging sweepstakes, quizzes and events to gather people's personal information and build detailed profiles