I'm a Fashion Editor and Think These 22 Under-$70 Buys Have Sellout Potential
Get 'em while they're hot.
Consider it a by-product of being a fashion editor, but over the years, I've developed a pretty good sense of whether something will sell out. If you're not hip to figuring it out yet, there are a few ways I can usually tell. Sometimes, the brand is so incredibly in demand that everything sells like hotcakes, or sometimes, the pieces are so good for the price that everyone can't stop talking about them. The next crop of finds I predict won't be on the shelf for long belongs to none other than our in-house collection from Target.
I've been able to try on a number of pieces from the latest fall drop, and trust me—there's serious sellout potential. For one, the knits are sumptuous and warm. It's to the point that I never want to take them off, even while doing tasks around the house. The outerwear and faux-leather pieces also look deceptively expensive, and they've replaced a few of my designer versions as my everyday pieces. Basically, this drop has all the makings of a collection bound to sell out, so I thought I'd share the secret before it's gone. Oh, and everything below is under $70. Keep scrolling to get a head start before everyone else.
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