‘Patient Influencers’ Partnering With Drug, Medical Companies

Social media “patient influencers” are becoming a popular method of direct-to-consumer advertising for pharmaceutical and medical companies. Is that a good thing?

‘Patient Influencers’ Partnering With Drug, Medical Companies
photo of social media icons concept

Social media “patient influencers” are becoming a popular method of direct-to-consumer advertising for pharmaceutical and medical companies. Is that a good thing?