Study: some streaming devices keep playing content when TVs are off, leading to ~17% of ads being shown when users can't see them, costing brands $1B+ per year (Wall Street Journal)

Wall Street Journal:Study: some streaming devices keep playing content when TVs are off, leading to ~17% of ads being shown when users can't see them, costing brands $1B+ per year  —  Lack of communication between TV sets and streaming devices causes estimated waste of over $1 billion in ad dollars

Landwebs Landwebs
Jun 13, 2022 - 07:00
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Study: some streaming devices keep playing content when TVs are off, leading to ~17% of ads being shown when users can't see them, costing brands $1B+ per year (Wall Street Journal)

Wall Street Journal:
Study: some streaming devices keep playing content when TVs are off, leading to ~17% of ads being shown when users can't see them, costing brands $1B+ per year  —  Lack of communication between TV sets and streaming devices causes estimated waste of over $1 billion in ad dollars

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