Vox Media, Complex Networks, and BDG are considering ditching Google's AMP for their own mobile-optimized articles; The Washington Post dropped AMP last summer (Alexandra Bruell/Wall Street Journal)

Alexandra Bruell / Wall Street Journal:Vox Media, Complex Networks, and BDG are considering ditching Google's AMP for their own mobile-optimized articles; The Washington Post dropped AMP last summer  —  Owners of the Verge and Bustle test alternatives to AMP framework, an effort they expect will generate more ad revenue

Vox Media, Complex Networks, and BDG are considering ditching Google's AMP for their own mobile-optimized articles; The Washington Post dropped AMP last summer (Alexandra Bruell/Wall Street Journal)

Alexandra Bruell / Wall Street Journal:
Vox Media, Complex Networks, and BDG are considering ditching Google's AMP for their own mobile-optimized articles; The Washington Post dropped AMP last summer  —  Owners of the Verge and Bustle test alternatives to AMP framework, an effort they expect will generate more ad revenue