Douyin has become China's fourth biggest e-commerce company by GMV, as short videos prove ideal bait for long ads by delivering higher purchase conversion rates (Bryce Elder/Financial Times)
Bryce Elder / Financial Times:Douyin has become China's fourth biggest e-commerce company by GMV, as short videos prove ideal bait for long ads by delivering higher purchase conversion rates — Understanding the appeal of adverts for adverts — Once again, very serious people are talking very seriously about the geopolitical threat posed by dance skits.
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Bryce Elder / Financial Times:
Douyin has become China's fourth biggest e-commerce company by GMV, as short videos prove ideal bait for long ads by delivering higher purchase conversion rates — Understanding the appeal of adverts for adverts — Once again, very serious people are talking very seriously about the geopolitical threat posed by dance skits.
