People prefer tech they think is old – even when it's actually not
People prefer tech they think is old – even when it's actually not
A series of experiments found that people prefer technology they think was invented before they were born. The effect seems to hold if the technology isn't really as old as people think it is
A series of experiments found that people prefer technology they think was invented before they were born. The effect seems to hold if the technology isn't really as old as people think it is