Taobao's top three livestreaming influencers have gone dark in recent months amid increasing regulations of e-commerce livestreaming, a $180B+ industry in China (Zeyi Yang/MIT Technology Review)

Zeyi Yang / MIT Technology Review:Taobao's top three livestreaming influencers have gone dark in recent months amid increasing regulations of e-commerce livestreaming, a $180B+ industry in China  —  Three top livestreaming personalities on the platform Taobao commanded legions of fans who bought billions of dollars' worth of goods—until they suddenly went dark.

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Jun 13, 2022 - 07:00
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Taobao's top three livestreaming influencers have gone dark in recent months amid increasing regulations of e-commerce livestreaming, a $180B+ industry in China (Zeyi Yang/MIT Technology Review)

Zeyi Yang / MIT Technology Review:
Taobao's top three livestreaming influencers have gone dark in recent months amid increasing regulations of e-commerce livestreaming, a $180B+ industry in China  —  Three top livestreaming personalities on the platform Taobao commanded legions of fans who bought billions of dollars' worth of goods—until they suddenly went dark.

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