According to six employees and an internal doc, TikTok and ByteDance staff engage in "heating", or inflating video view counts, to court influencers and brands (Emily Baker-White/Forbes)

Emily Baker-White / Forbes:According to six employees and an internal doc, TikTok and ByteDance staff engage in “heating”, or inflating video view counts, to court influencers and brands  —  TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos …

According to six employees and an internal doc, TikTok and ByteDance staff engage in "heating", or inflating video view counts, to court influencers and brands (Emily Baker-White/Forbes)

Emily Baker-White / Forbes:
According to six employees and an internal doc, TikTok and ByteDance staff engage in “heating”, or inflating video view counts, to court influencers and brands  —  TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos …